Your multiple selves are competing for control...of your brain!!!!!!

An excellent epi of the often-excellent public radio series RadioLab.

Zelda Gamson tried for decades to stop smoking. But while one part of her wanted to quit, another part just didn't want to let go. So, how do you win a tug-of-war with yourself? We decided to ask one of the greatest negotiators of our time for some advice. Adam Davidson from Planet Money introduces us to Nobel Prize-winning economist Thomas Schelling, whose tactical skills saw him through high-stakes conflicts during the Cold War. But while his strategies worked wonders during nuclear stand-offs, it turns out they fell apart when he tried them on himself...in his own battle to quit smoking. Then one day, he had an idea so diabolical we thought no one would try it.
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